Our Story
Nolo's story started with Alicia and her first born son who was always seen rocking just one or no socks - and this wasn't a fashion statement! Her little squish had crazy newborn kicks and he would kick his socks off regularly. When he started to crawl, the socks would gradually slide down his foot until completely coming off, at which point the dog would claim them as his chew toy. (never to be seen again!) As parents and caregivers alike know, it can be such a nuisance to constantly be pulling back up or putting back on your little one's socks throughout the day, and we were inspired to fix this issue.
Her passion for finding the right fit led her to hours of research to discover there were little to no options on the market for stay-in-place socks that felt soft, were made with natural, more sustainable fibres compared to synthetics, and that actually stayed on. She also noticed the lack of neutral sock options, which often resulted in having the perfect outfit for her kiddo, to then only have rainbow stripe socks that clashed and ruined the whole look.
Fast forward to today, and we are proud to offer nolo socks to little ones everywhere!
In 2023, The Toddler Playsuit made it's debut. This Canadian made sweat suit is designed thoughtfully with how little one's play and is made to ensure longevity in the sizing.The Playsuit has the biggest grow with me cuffs on both the sweatshirt and sweat pants which allows you to buy one size, and get 2 sizes out of it. The unique belly band is designed to tuck into the joggers or any other pant and keep their belly and bums covered no matter how they play, the material is the softest tencel organic cotton, and the drawstring is fully adjustable.
Fast forward to 2026 and it was time to make a pivot with Nolo....
Welcome to Alex! A long time Nolo socks lover who first met Alicia at a local market in 2022. Hooked on the socks and then the Play Suits, Alex has some new ideas to add to the brand. From one busy boy mama to one busy girl mama, rest assured that Nolo Socks and Apparel is here to stay!
Same same but different!
Stay tuned for new additions to the Nolo Socks and Apparel brand. I look forward to meeting you at markets, packing your orders and ensuring you love your socks as much as us!
