Our Story

Nolo's story started with Alicia and her first born son who was always seen rocking just one or no socks - and this wasn't a fashion statement! Her little squish had crazy newborn kicks and he would kick his socks off regularly. When he started to crawl, the socks would gradually slide down his foot until completely coming off, at which point the dog would claim them as his chew toy. (never to be seen again!) As parents and caregivers alike know, it can be such a nuisance to constantly be pulling back up or putting back on your little one's socks throughout the day, and we were inspired to fix this issue.

Her passion for finding the right fit led her to hours of research to discover there were little to no options on the market for stay-in-place socks that felt soft, were made with natural, more sustainable fibres compared to synthetics, and that actually stayed on.  She also noticed the lack of neutral sock options, which often resulted in having the perfect outfit for her kiddo, to then only have rainbow stripe socks that clashed and ruined the whole look. 

Fast forward to today, and we are proud to offer nolo socks to little ones everywhere! 

In 2023, The Toddler Playsuit made it's debut.  This Canadian made sweat suit is designed thoughtfully with how little one's play and is made to ensure longevity in the sizing.The Playsuit has the biggest grow with me cuffs on both the sweatshirt and sweat pants which allows you to buy one size, and get 2 sizes out of it. The unique belly band is designed to tuck into the joggers or any other pant and keep their belly and bums covered no matter how they play, the material is the softest tencel organic cotton, and the drawstring is fully adjustable. 

 Founder of Nolo Apparel with her 3 sons 

Fast forward to 2026 and it was time to make a pivot with Nolo....

Welcome to Alex! A long time Nolo socks lover who first met Alicia at a local market in 2022.  Hooked on the socks and then the Play Suits, Alex has some new ideas to add to the brand. From one busy boy mama to one busy girl mama, rest assured that Nolo Socks and Apparel is here to stay!

Same same but different!

Stay tuned for new additions to the Nolo Socks and Apparel brand. I look forward to meeting you at markets, packing your orders and ensuring you love your socks as much as us! 

 

 

SHOP SOCKS                                   SHOP PLAYSUITS

Customer Reviews

Overall rating: 5 / 5 from 248 reviews.

Customer photo review of Matchy Gripper Socks

Great socks, cute colours! My kids seem to find them comfy :) customer service is excellent, shipment was fast!

Matchy Gripper Socks

Customer photo review of *Limited Edition* Matchy Gripper Socks

These were recommended by a friend and they’ve been a game changer!! I’m not spending all day adjusting baby socks, they just stay right in place.

*Limited Edition* Matchy Gripper Socks

Customer photo review of *Limited Edition* Matchy Gripper Socks

These are the best socks I’ve come across yet. Socks that actually stay on my little ones and they come in cute colours/neutrals too. I’ll definitely be buying lots more :)

*Limited Edition* Matchy Gripper Socks

Customer photo review of *Limited Edition* Matchy Gripper Socks

These socks are the absolute best. They are super cute on and it’s actually amazing how they just stay put! We are forever Nolo sock wearers now.

*Limited Edition* Matchy Gripper Socks

Customer photo review of True Black Socks

We love these socks so much, we bought more and more for my daughter's cousin.

True Black Socks

Customer photo review of Navy Blue Socks

Super happy with my Nolo purchases!! Will definitely be getting more!

Navy Blue Socks

Customer photo review of Crisp White Socks

My children love Nolo socks! They don’t want to wear anything else! They love the comfort, the grips, and the look. I love that they don’t fall off!!

Crisp White Socks

Customer photo review of Light Grey Socks

No word of a lie, my little guy was not ready to start bedtime routine without his nolo socks on tonight. So they must be super comfy! Also love the look. They match with all our outfits. And of course they stay on! We only wear nolo socks over here :)

Light Grey Socks

Customer photo review of Light Grey Socks

We love our Nolos! They stay on all day at daycare, even when our little guy is outside and shoeless. They are durable and cute and actually match his clothes! They have quickly become our everyday go-to sock.

Light Grey Socks

Customer photo review of Crisp White Socks

Love how these socks go with every outfit. It’s so great that they Tay on when doing multiple changes in a day! Slowly getting rid of all socks that aren’t Nolo because they are the best!

Crisp White Socks

Customer photo review of Light Grey Socks

My son only wears nolo socks! They stay on!!! Other kids at kindergym are constantly losing their socks and have to stop playing to have their parent put them back on...but not my kid! Thanks Nolo!!!

Light Grey Socks

Customer photo review of Steel Blue Socks

Nolo socks are our favourite. We love rocking the different colours, all while keeping our socks on ALL day. We will forever be a Nolo family! ;)

Steel Blue Socks

Customer photo review of Crisp White Socks

My toddler had a bunchy sock problem in our house until we got Nolos. No more stopping to adjust socks and shoes every few meters!

Crisp White Socks

Customer photo review of Peony Pink Socks

So happy to not have to search for lost socks anymore! These are great, what a great solution :)

Peony Pink Socks

Customer photo review of Steel Blue Socks

They actually stay put, despite my baby's pulling on them constantly!

Steel Blue Socks

Customer photo review of True Black Socks

Socks fit really well, they stay on and kiddo cannot take them off. #winwin

True Black Socks

Customer photo review of True Black Socks

Love these socks! They stay up and look so cute on. Best socks I’ve found for my little guy.

True Black Socks

Customer photo review of Peony Pink Socks

We’ve loved these socks from the beginning and have them in every colour. We recently purchased the new additions, pink and steel blue. These are the 12-24 mos on my 20 mo.

Peony Pink Socks

Customer photo review of Navy Blue Socks

Best socks out there! As my little guy starts to stand and walk, I have full trust that he won’t slip when wearing NOLO socks. You can tell the owners are parents who thought of exactly what kids would need in a pair of socks. Great quality product!

Navy Blue Socks

Customer photo review of True Black Socks

These are the only socks that stay on !

True Black Socks

Customer photo review of Light Grey Socks

I cringe when I have to put any other socks on my boys! My newborn’s feet are small for the sock, but the cuff grippers keep them on all day long regardless. My almost-2-year-old loves to pull his socks off, but is no match from these. Such a great product!!

Light Grey Socks

Customer photo review of Peony Pink Socks

We love these socks! They never come off or slide down - even after taking boots off! My son has a few different pairs but he loves the pink the most! He always picks the pink pair out every morning! I hope they come out with more bright colours!

Peony Pink Socks

Customer photo review of Peony Pink Socks

My daughter falls down so much less while wearing these socks I really love it. And she loves them too she always picks them to wear.

Peony Pink Socks

Customer photo review of Light Grey Socks

Theses socks don't come off!!! Seriously the best and Alicia the owner is so nice I'm totally buying a pair for all of my babies friends for Christmas!!!

Light Grey Socks

Customer photo review of Navy Blue Socks

Love these socks so much!!! We have a very active 2.5 year old who loves to rip off her socks, at least these ones take some effort for her to remove. Plus the owner is an amazing woman who delivered the socks to our door at no cost!

Navy Blue Socks

Customer photo review of Light Grey Socks

Little feet go in all direction, but stocks stay on :). Brilliant design and awesome look. My boy strolls in style with cozy socks that keep his feet warm all day long. Thank you! We love love love our nolo socks.

Light Grey Socks

Customer photo review of Crisp White Socks

Love these socks! They actually stay on my newly crawling daughter all day!

Crisp White Socks

Customer photo review of Light Grey Socks

These socks are awesome! The quality of the material is great and I love the grip so they don't fall down and my toddler can't pull them off. I also really appreciate the amount of grip on the bottom of the socks so my daughter isn't slipping all over the place when she stands and learning to walk. I was hesitant to put socks on inside for this reason, but these sock make it so it's like she's wearing barefeet. Looking forward to purchasing more so she has enough for everyday!

Light Grey Socks

Customer photo review of Crisp White Socks

H rocking her black nolo socks. The best socks we’ve ever found, truly! They actually stay on her little feet, she loves them and refuses to wear any other socks now. Thank you for inventing such incredible socks for little ones and for parents sanity!

Crisp White Socks

Customer photo review of True Black Socks

These are the BEST socks! I tell everyone about them. Can’t rave about them enough!

True Black Socks

Customer photo review of True Black Socks

Love love love these socks! They stay in place and our little man can't pull them off. Plus so easy to pick up!

True Black Socks

Customer photo review of Navy Blue Socks

Love these socks! I’ll admit I was skeptical that they would be any different than any other baby sock that claims to stay on - but they are! These socks stay on all day. My toddler can get them off if he really tries now, but he usually gets distracted first because it takes effort 😂. If you’re on the fence about these socks - give them a try, they’re worth it!

Navy Blue Socks

Customer photo review of Light Grey Socks

Great light weight socks - definitely stay on! And the grips on the bottom are the best - more grips than usual and they are thicker. Excellent design!

Light Grey Socks

Customer photo review of Crisp White Socks

The only socks that stay on!!! Even after my daughter discovered her feet and have been pulling at them! They’re perfect. Love the grip bottoms which make her jumping in the jolly jumper easier!

Crisp White Socks