Our Story

Our story started with our first born son who was always seen rocking just one or no socks - and this wasn't a fashion statement! Our little squish had crazy newborn kicks and he would kick his socks off regularly. When he started to crawl, the socks would gradually slide down his foot until completely coming off, at which point our puppy would claim them as his chew toy. (never to be seen again!) As parents and caregivers alike know, it can be such a nuisance to constantly be pulling back up or putting back on your little one's socks throughout the day, and we were inspired to fix this issue.

We did our research to discover there were little to no options on the market for stay-in-place socks that felt soft, were made with natural, more sustainable fibres compared to synthetics, and that actually stayed on.  We also noticed the lack of neutral sock options, which often resulted in having the perfect outfit for our kiddo, to then only have rainbow stripe socks that clashed and ruined the whole look. 
Fast forward to today, and we are proud to offer nolo socks to little ones everywhere! 
In 2023 we introduced The Toddler Playsuit, a Made in Canada sweat suit designed thoughtfully with how little one's play in mind. We were frustrated with how our son would hit a growth spurt and all his pants would look like capri pants, so we ensured our Playsuit has the biggest grow with me cuffs on both the sweatshirt and sweat pants which allows you to buy one size, and get 2 sizes out of it. The unique belly band is designed to tuck into the joggers or any other pant and keep their belly and bums covered no matter how they play, the material is the softest tencel organic cotton, and the drawstring is fully adjustable. 
We are busy thinking up our next thoughtfully designed apparel, and always welcome suggestions from you on apparel to design next!  Thank you for taking the time to learn about us! 

 Founder of Nolo Apparel with her 3 sons 


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