Nolo's story started with Alicia and her first born son who was always seen rocking just one or no socks - and this wasn't a fashion statement! Her little squish had crazy newborn kicks and he would kick his socks off regularly. When he started to crawl, the socks would gradually slide down his foot until completely coming off, at which point the dog would claim them as his chew toy. (never to be seen again!) As parents and caregivers alike know, it can be such a nuisance to constantly be pulling back up or putting back on your little one's socks throughout the day, and we were inspired to fix this issue.
Her passion for finding the right fit led her to hours of research to discover there were little to no options on the market for stay-in-place socks that felt soft, were made with natural, more sustainable fibres compared to synthetics, and that actually stayed on. She also noticed the lack of neutral sock options, which often resulted in having the perfect outfit for her kiddo, to then only have rainbow stripe socks that clashed and ruined the whole look.
Fast forward to today, and we are proud to offer nolo socks to little ones everywhere!
In 2023, The Toddler Playsuit made it's debut. This Canadian made sweat suit is designed thoughtfully with how little one's play and is made to ensure longevity in the sizing.The Playsuit has the biggest grow with me cuffs on both the sweatshirt and sweat pants which allows you to buy one size, and get 2 sizes out of it. The unique belly band is designed to tuck into the joggers or any other pant and keep their belly and bums covered no matter how they play, the material is the softest tencel organic cotton, and the drawstring is fully adjustable.
Fast forward to 2026 and it was time to make a pivot with Nolo....
Welcome to Alex! A long time Nolo socks lover who first met Alicia at a local market in 2022. Hooked on the socks and then the Play Suits, Alex has some new ideas to add to the brand. From one busy boy mama to one busy girl mama, rest assured that Nolo Socks and Apparel is here to stay!
Same same but different!
Stay tuned for new additions to the Nolo Socks and Apparel brand. I look forward to meeting you at markets, packing your orders and ensuring you love your socks as much as us!
The play suits / matching set, it’s so soft. I want one in my sized! Love how it’s made with the shelves & pants where I can fold them to make it smaller but will lasts longer than normal play suits. It also washes really well. Would definitely order again! Thank you so much!
These are the best socks I’ve come across yet. Socks that actually stay on my little ones and they come in cute colours/neutrals too. I’ll definitely be buying lots more :)
No word of a lie, my little guy was not ready to start bedtime routine without his nolo socks on tonight. So they must be super comfy! Also love the look. They match with all our outfits. And of course they stay on! We only wear nolo socks over here :)
We love our Nolos! They stay on all day at daycare, even when our little guy is outside and shoeless. They are durable and cute and actually match his clothes! They have quickly become our everyday go-to sock.
Love how these socks go with every outfit. It’s so great that they Tay on when doing multiple changes in a day! Slowly getting rid of all socks that aren’t Nolo because they are the best!
My son only wears nolo socks! They stay on!!! Other kids at kindergym are constantly losing their socks and have to stop playing to have their parent put them back on...but not my kid! Thanks Nolo!!!
We’ve loved these socks from the beginning and have them in every colour. We recently purchased the new additions, pink and steel blue. These are the 12-24 mos on my 20 mo.
Best socks out there!
As my little guy starts to stand and walk, I have full trust that he won’t slip when wearing NOLO socks. You can tell the owners are parents who thought of exactly what kids would need in a pair of socks. Great quality product!
I cringe when I have to put any other socks on my boys! My newborn’s feet are small for the sock, but the cuff grippers keep them on all day long regardless. My almost-2-year-old loves to pull his socks off, but is no match from these. Such a great product!!
We love these socks! They never come off or slide down - even after taking boots off! My son has a few different pairs but he loves the pink the most! He always picks the pink pair out every morning! I hope they come out with more bright colours!
Theses socks don't come off!!! Seriously the best and Alicia the owner is so nice I'm totally buying a pair for all of my babies friends for Christmas!!!
Love these socks so much!!! We have a very active 2.5 year old who loves to rip off her socks, at least these ones take some effort for her to remove. Plus the owner is an amazing woman who delivered the socks to our door at no cost!
Little feet go in all direction, but stocks stay on :). Brilliant design and awesome look. My boy strolls in style with cozy socks that keep his feet warm all day long. Thank you! We love love love our nolo socks.
These socks are awesome! The quality of the material is great and I love the grip so they don't fall down and my toddler can't pull them off. I also really appreciate the amount of grip on the bottom of the socks so my daughter isn't slipping all over the place when she stands and learning to walk. I was hesitant to put socks on inside for this reason, but these sock make it so it's like she's wearing barefeet. Looking forward to purchasing more so she has enough for everyday!
H rocking her black nolo socks. The best socks we’ve ever found, truly! They actually stay on her little feet, she loves them and refuses to wear any other socks now. Thank you for inventing such incredible socks for little ones and for parents sanity!
Love these socks! I’ll admit I was skeptical that they would be any different than any other baby sock that claims to stay on - but they are! These socks stay on all day. My toddler can get them off if he really tries now, but he usually gets distracted first because it takes effort 😂. If you’re on the fence about these socks - give them a try, they’re worth it!
Great light weight socks - definitely stay on! And the grips on the bottom are the best - more grips than usual and they are thicker. Excellent design!